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Digital marketing

Digital marketing services that compound

A website is point of first contact for many potential customers. From there, content, search, social, email and automation work as one system to generate and nurture leads.

01 — Website design

A platform that communicates your values

We ensure your platform is highly responsive, mobile friendly, and an excellent way to communicate your values to customers.

  • Relevant and updated information at all times
  • Product-specific landing pages to generate leads
  • Integration of CRM and marketing automation
  • Performance, accessibility and SEO built in from the first wireframe
<1.5sTarget load time
100%Mobile friendly
CRMIntegrated
02 — Content

Hard-hitting content that builds relationships

The right information eases decision making and a customer's experience as a whole. We make sure your content:

  • Represents your brand's values and vision
  • Finds its way to all relevant social channels
  • Is original and offers variation for customer preferences
  • Turns past successes into case studies
  • Reaches the right target audience
Case studiesProof that sells
Multi-channelDistribution
On-brandEvery piece
03 — SEO

Rise through the search ranks

Successful optimisation is a compilation of strategies that enhance visibility, qualified leads and overall ranking. At Genesis Media we use different approaches to help unique businesses rise through SERP ranks:

  • Quality content and extensive FAQ
  • Optimising site code to increase page speed
  • Streamlining website design and improving UX
  • Backlink building from reputable sites
  • Structured for citation in AI-driven search
TechnicalAudit first
BacklinksReputable only
MonthlyRank reports
04 — Social media

Word of mouth, at scale

Word of mouth marketing now happens online at spectacular rates. A strong social presence comes easier than imagined but still requires a well-developed strategy. We specialise in:

  • Extensive social-media platform coverage
  • Consistent channel activity and community management
  • Social listening tools and reporting
  • Relationships with key industry influencers
  • Lead generation from the platforms your customers use
ListeningBefore posting
CommunityManaged daily
InfluencersVetted
Additionally, we take care of

The rest of the engine

The disciplines that turn traffic into customers and customers into revenue you can forecast.

Email marketing

  • Point traffic to strategy-specified points
  • Educate and inform prospective customers
  • Build credibility and thought leadership
  • Stay at the top of the mind

Paid ads (PPC)

  • Expand online exposure
  • Reach targeted customers through suitable channels
  • Customisable PPC approaches, also as an SEO testing tool
  • Control the spending budget

Lead management

  • Analyse already generated leads
  • Improve lead generation
  • Increase lead-to-customer success rate
  • An all-around lead nurturing strategy that boosts sales

Marketing analytics

  • Monitor key campaign metrics
  • In-depth analysis and frequent reports
  • Lead-tracking software to upgrade lead generators
  • Enhance effort-to-revenue rates

Marketing automation

  • Increase leads and conversions
  • Optimise lead follow-through rate
  • Customise targets, promotions and sale cycles
  • Control marketing budget with the right automation approach

Data & privacy

  • Consent-first measurement setup
  • First-party data strategy
  • Clean, shared customer records across tools
  • Reporting in revenue, not clicks
Get in touch

Let's build your digital presence

Tell us where you are today and we'll propose a digital marketing approach that fits your business, your market and your budget.

Start a project hello@genesiso.io